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Issue management means the long term handling of issues that affect an organization's strategy, its core business or its arena of public and regulatory activity. Some issues are outside of the organization's control while some constitute part of the organization's current, but not core, activities.
The aim of issue management is the shaping or changing of public opinion and decision makers' opinions concerning a selected issue, in accordance with the organization's needs. Issue management is an interdisciplinary specialization that calls for strategic perception plus a precise application of the organization's resources, simultaneously and on a number of parallel levels—internal, public, legal and regulatory.
During the past decade, GCS has worked with some of the largest, most influential companies in the Israeli market and takes an active role in many of today’s most controversial issues in the areas of media, industry, infrastructure, energy, finances, education and health.
The GCS team of advisors possesses a wealth of professional, media, parliamentary, economic and legal experience that enables it to rapidly deploy a designated organizational layout. The team advises, supervises and manages all of the public, regulatory, PR and communication dimensions involved in the promotion of a specific issue.
This process involves: formulating an information strategy; addressing the public through free media, paid media and internet activity; representing the customer and promoting the issue opposite bodies in the Knesset and in government; activating lobbying firms, legal counselors and specialists from different fields; creating collaborative relationships; setting up information dissemination centers, visitors' centers, etc.
Since 1999, GCS has managed the Cellular Companies Forum in which Cellcom, Partner and Pelephone firms are members (www.infocell.org). The Forum deals with the public dimension involved in the positioning of the cellular infrastructure in Israel. This is a complex issue with media, PR, advertising, technological, legal, municipal and regulatory aspects.
The firms and activities GCS has worked with include the three cable companies Matav, Arutsey Zahav and Tevel (prior to their merger), Bezeq through its activity opposite the Gronao Committee, the Union of Beverage Manufacturers through its activity vis-à-vis the deposit law, the tender for the establishment of the light train in Gush Dan, the establishment of a power station and many other projects.
Basing our work on the work methodology of our founders which has been developed and tested through a multiplicity of complex projects in Israel and around the world, GCS achieves results for its customers.
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